INTRODUCTION
I never saw anything like this in my entire 25+ years career working with digital systems.
No one ever delivered anything like this. Having in mind that this team was delivering new updates every week, nonstop anyway.
I don't know if they will outbeat this anytime soon. But the GHL team got my respect for sure. After this event, I fully committed to help everyone in the AI Masters Apps community to apply as many features to their business as fast as possible.
GHL UPDATES
A comprehensive presentation of HighLevel's Level Up Day Summit where over 300 new features, upgrades, and initiatives for the HighLevel platform were announced by the co-founders and team. Key topics covered include:
1. Company Growth & Initiatives
Expansion to 2,000 employees across 10 countries, new offices including Dubai, a growing affiliate program with over $150 million paid out, certification programs, local chapters to create communities, youth internship programs, and Global marketing automation leadership.
2. AI Enhancements
Major focus on AI products including advanced voice AI that answers calls and books appointments, conversation AI with a new flow-based builder and multi-cal booking, email AI, blog AI, funnel AI, workflow AI, and agent studio. Features like AI outbound calls, AI chat widgets, knowledge base enhancements, support for multiple large language models (LLMs), and integration with ChatGPT were unveiled.
3. Platform Improvements
Performance enhancements across workflows, funnels, social planner, mobile app, new UX improvements especially conversations and contacts pages, marketplace improvements with over 1400 apps, and numerous integrations like QuickBooks, WordPress, e-commerce plugins, and more.
4. Security and Support
Achieved L2701 compliance, improved support with under 2-minute response times and high customer satisfaction, introduction of priority support.
5. Pricing Changes and Availability
No plan changes but pricing adjusted for AI usage, many AI tools made free, removal of phone system fees, introduction of new free tools and features, and a flash sale announced for the next Level Up event.
It's a showcase of how HighLevel is doubling down on AI, platform stability, user experience, and community growth to empower over 2.2 million businesses worldwide to accelerate their marketing automation and sales opportunities with tools that reduce manual labor and improve effectiveness.
You can watch whole stream recording...
...or you can just read a list I made below of all the features. And sure I could skip one or two or repeated a few in several locations, but ... 300+ features presented in one event. That's crazy!
All the mentioned features
1. Company Growth & Initiatives
1.1. Expansion to 2,000 employees across 10 countries
1.2. New offices including Dubai
1.3. Creator studio for events
1.4. Affiliate program with over $150 million paid out
1.5. Certification program with 93 new partners/admins
1.6. Local chapters to build local communities worldwide
1.7. Youth internship programs in Dallas and Dubai
1.8. Global marketing automation leadership recognition
2. AI Enhancements
2.1. Voice AI answering calls and booking appointments
2.2. AI prompt evaluator for voice agents
2.3. Multiple Large Language Models (LLMs) support (ChatGPT, Claude, Gemini)
2.4. MCP (Memory, Context, Personalization) for voice AI
2.5. Voice AI API access for full control
2.6. Voice chat widget for websites
2.7. AI outbound calls with token cost pricing until December
2.8. Conversation AI processing 7.7 million messages daily
2.9. Flow-based builder for conversation AI
2.10. Multi-calendar booking support with conversation AI
2.11. AI understanding images and voice messages
2.12. Conversation AI transcripts and summaries
2.13. Smart follow-up feature in conversations
2.14. Conversation AI API public access
2.15. Increased prompt limit for conversation AI (up to 15,000 words)
2.16. Knowledge Base AI improvements (supports PDFs, docs, tables, CSV, and web search)
2.17. Funnel AI for webpage and funnel building with prompt interactions
2.18. Workflow AI with chat-based workflow building and editing
2.19. Email builder AI with translation capabilities
2.20. Blog AI for SEO-optimized blog content
2.21. Agent Studio for video, image, and social media post creation
2.22. Ask AI as a unified interface for AI agents inside HighLevel
2.23. HighLevel MCP with 15 new tools for content and social media management
2.24. Integration with ChatGPT through Lead Connector (white-labeled)
3. Platform Performance Improvements
3.1. 40% speed increase on conversations pages
3.2. Browser memory usage optimizations to prevent crashes
3.3. Reduced workflow error rate to 0.00235%
3.4. Instant trigger latency for workflows
3.5. Improved funnels and websites mobile speed
3.6. Social Planner stability with 54% reduction in post failures
3.7. Mobile app with 99.97% crash-free sessions and improved load times
4. Security and Compliance
4.1. Achieved L2701 compliance
4.2. Working towards SOC 2 Type 2 and GDPR compliance
5. Support Enhancements
5.1. Average Zoom and chat response time under 2 minutes (71% reduction)
5.2. Customer Satisfaction (CSAT) scores improved to 93% (+8.25%)
5.3. Escalations from Level 1 to Level 2 support dropped to under 10%
5.4. Priority support option with strong positive feedback
6. User Experience (UX) Updates
6.1. Redesigned contact detail and conversations pages
6.2. Modular page design with slide-outs and keyboard shortcuts
6.3. Preparation for integrated personal email hosting features
6.4. Redesigned custom field sections
6.5. New UI for workflow actions
7. Marketplace
7.1. Over 1,400 apps listed
7.2. Over 53% of subaccounts using at least one marketplace app
7.3. Ability to resell marketplace apps with margins
7.4. JavaScript/TypeScript SDK for marketplace integrations
7.5. Ability to create, upload, and sell templates
7.6. Use template libraries as lead magnets
8. Integrations & Platform Enhancements
8.1. Integrations
8.1.1. Jobber integration
8.1.2. Google Lead Ads integration
8.1.3. Zero integration
8.1.4. Printify integration
8.1.5. QuickBooks selective import and two-way sync
8.1.6. Stripe product import
8.1.7. DocuSign-like document signature integration
8.1.8. Uberall integration for online listings and audits
8.1.9. ShipStation integration
8.1.10. Additional social channel integrations
8.1.10.1. Instagram DM support
8.1.10.2. TikTok DM support
8.1.10.3. Instagram push notifications with emojis, stickers, and link shorteners
8.1.11. Outbound WhatsApp voice calling
8.1.12. Internal WhatsApp notifications and countdown timers
8.1.13. WhatsApp and SMS calendar notifications and forms
8.1.14. Global tax compliance for reselling and payments
8.1.15. Built-in domain warm-up tool
8.1.16. Unified reselling view with bulk enable/disable features
8.1.17. SAS and subaccount management features (special pricing, downgrade options)
8.1.18. Multiple brand support
8.2. Prospecting & Marketing Tools
8.2.1. Bulk prospecting tools
8.2.2. Multi-lingual and local SEO audits
8.2.3. Local rank tracking tools
8.2.4. Customize marketing audit reports
8.2.5. Competitor analysis and AI-generated insights
8.2.6. Multi-lingual marketing audits
8.2.7. Video testimonials for reputation management
8.2.8. Multiple SMS templates
8.2.9. Multiple review links and emails for reviews
8.2.10. Manual review imports and retroactive review replies
8.2.11. Content management via client portal
8.2.12. Blog AI and bulk CSV blog import
8.2.13. AI-powered dashboards and reporting summaries
8.2.14. Dashboard and reporting improvements with AI summaries
8.2.15. Online listing performance reports and scheduling
8.2.16. Ads Manager UI enhancements and new YouTube Ads support
8.2.17. Ad Manager simplification and free availability
8.2.18. Banner control notifications
8.3. Communities & Courses
8.3.1. Live streaming feature in communities
8.3.2. New courses and community UI
8.3.3. Affiliate program for communities
8.3.3.1. First Promoter importer
8.3.3.2. Commission tracking on community referrals
8.3.4. Faster course creation and live interactive sessions
8.4. Client Portal Enhancements
8.4.1. Centralized portal management
8.4.1.1. Dashboard
8.4.1.2. Communities
8.4.1.3. Courses
8.4.1.4. File management
8.4.1.5. Invoices
8.4.1.6. Appointments
8.4.1.7. Affiliates
8.4.2. Customizable client portals
8.4.3. Multi-brand and multi-language support
8.5. Mobile App & Customization
8.5.1. Brand new mobile app
8.5.2. Universal search
8.5.3. AI-powered business card scanner
8.5.4. Ask AI on mobile
8.5.5. White-label mobile app customizer
8.5.6. Global custom colors and fonts
8.5.7. Snapshot color preservation
8.5.8. Chat widget updates
8.5.8.1. Attachments
8.5.8.2. Instagram DM support
8.6. Email & Workflow Enhancements
8.6.1. Email AI integrated with workflow builder
8.6.2. AI Smart Send (optimized timing for emails)
8.6.3. AI-powered segmentation for audience and timing
8.6.4. Unsubscribe management per channel (marketing vs service)
8.6.5. Built-in domain warm-up for email reputation
8.6.6. Workflow UI updates
8.6.6.1. Version management and restore
8.6.6.2. Undo/redo and autosave toggle
8.6.6.3. Trigger narration and stats
8.6.6.4. Scheduled (cron) triggers
8.6.6.5. Bulk action review and restore
8.6.6.6. Copy actions between workflows
8.6.6.7. Detailed changelog for workflow versions
8.6.6.8. Workflow overview metrics and trends
8.6.6.9. Updated sidebar UI
8.6.7. Call transcript generated workflow trigger
8.7. Payments, Invoicing & E-commerce
8.7.1. QuickBooks selective and two-way sync import
8.7.2. Stripe product import
8.7.3. Invoice customization and import (CSV)
8.7.4. Invoice-opportunity integration
8.7.5. Estimate history and multiple products per payment link
8.7.6. Pass fees to customers (fees pass-through)
8.7.7. Recurring invoices and payment schedules
8.7.8. Taxes and discounts on text-to-pay links
8.7.9. Brand colors for payment links
8.7.10. Content blocks for proposals
8.7.11. SMS-based signing for documents, declines, and expiration dates
8.7.12. Signature type settings (typed vs drawn)
8.7.13. Recurring donations
8.7.14. Automated international taxes on mobile
8.7.15. Coupon workflow triggers
8.7.16. Contact merge support for payment info
8.7.17. Unlocked currency selection
8.7.18. Multi-currency support
8.7.19. Import of past orders and transactions
8.7.20. Save and manage payment methods in platform
8.7.21. Multilingual checkout support
8.7.22. 3DS authentication for Stripe, NMI, and Square
8.7.23. Bank transfers for NMI and authorized.net
8.7.24. Gift cards integration (send via SMS and email)
8.7.25. Shipping and product management features
8.7.25.1. Product profiles and bundling
8.7.25.2. Wish lists
8.7.25.3. Bulk product edits
8.7.26. Instore pickup and product collections
8.7.27. ShipStation integration
8.7.28. Rental calendars support (Airbnb, canoes, etc.)
8.8. Calendar Enhancements
8.8.1. Variations, add-ons, multiple locations, coupon codes
8.8.2. Staff-specific times and pricing
8.8.3. Central management of calendar availability
8.8.4. WhatsApp and SMS calendar notifications
8.8.5. Internal WhatsApp notifications and forms
8.8.6. Countdown timers in calendar
8.8.7. Rental calendars integration
8.8.8. Voice calling via WhatsApp
8.9. Funnels & Websites
8.9.1. Multi-pop support
8.9.2. Color gradients
8.9.3. Inline form editing
8.9.4. Pricing tables and testimonials elements
8.9.5. QR code elements
8.9.6. Element templates and universal elements
8.9.7. Enhanced video element
8.9.8. Global custom color support
8.9.9. Custom fonts support
8.9.10. Multi-path segments with nested URLs (funnels, websites, e-commerce)
8.9.11. Conditional logic for all field types
8.9.12. Customizable quiz result pages and category results
8.9.13. Slide cloning for elements and forms
8.9.14. Forms and surveys mapped to companies or custom objects
8.9.15. External tracking scripts for third-party form submissions and analytics
8.10. WordPress Hosting Enhancements
8.10.1. AI-driven content creation in seconds
8.10.2. Raw HTML import
8.10.3. SEO reporting
8.10.4. Hosting performance reports and uptime monitoring
8.10.5. Extensive plugin improvements
8.10.5.1. Calendars
8.10.5.2. Reviews
8.10.5.3. Quizzes
8.10.5.4. Surveys
8.10.6. Hosting snapshots
8.11. Phone System Enhancements
8.11.1. New phone system navigation
8.11.2. Voicemail tab on dialer
8.11.3. Call transfer and IVR
8.11.4. Quiet hours scheduling
8.11.5. RCS messaging support (universal messaging)
8.11.6. Call disposition on call screen
8.11.7. Domain transfer support
8.12. Snapshots & Versioning
8.12.1. Snapshot version management system
8.12.2. Version restore capabilities
8.12.3. Refresh UI for snapshots
8.13. Conversations
8.13.1. TikTok DMs and comments triggers/actions
8.13.2. Conversation timers and SLA enforcement
8.13.3. Advanced filtering of conversations
8.13.4. New conversation page UI
8.14. Contact Management
8.14.1. Customizable add contact forms
8.14.2. List view with filters and smart lists
8.14.3. Persistent column sorting
8.14.4. Personalized user views
8.14.5. Automatic duplicate identification
8.14.6. Rich text notes support
8.15. Companies & Custom Objects
8.15.1. Rename context, opportunities, and companies
8.15.2. Workflows for companies and custom objects
8.15.3. Forms, surveys, and quizzes for custom objects
8.15.4. Dashboard and reporting for custom objects
8.15.5. Pipeline UI refresh and permissions
8.15.6. Bulk delete and restore for opportunities
8.15.7. Smart tags with custom colors
8.16. Media & Webinars
8.16.1. Built-in image editor for media storage
8.16.2. Recurring webinars setup
8.16.3. Webinar analytics and video watch tracking
8.17. Additional Enhancements
8.17.1. Multi-language and global currency capabilities
8.17.2. Global performance reports and uptime metrics
8.17.3. AI summaries for dashboards and analytics
8.17.4. Custom brand elements and global themes
8.17.5. Multi-brand SaaS deployment support
8.17.6. Unified reporting and insights across products
8.18. Advanced Workflow Builder
As it was introduced by founder Varun Vairavan even the founders didn't know what the dev team was working on. They said it's a secret project... but when it took more than 4 weeks, they needed to expose this project... at least to founders.
For me personally - this is the most important update that will have the most impact on my daily routine. Below in video you can see my first impressions on the builder.
9. Pricing and Availability Updates
9.1. No changes to core plans
9.2. AI features charged based on token usage, with many made free
9.3. Voice AI pricing
9.3.1. 6 cents per minute + tokens
9.3.2. Outbound calls token cost only until December
9.4. Removal of phone system fees
9.5. Custom objects now available on all plans
9.6. Free access to key AI and platform tools
9.6.1. Ask AI
9.6.2. Workflow AI
9.6.3. Email Builder AI
9.6.4. Funnel/Website AI
9.6.5. Knowledge Base AI
9.6.6. AI Business Card Scanner
9.6.7. Custom Dashboards
9.6.8. Ad Manager (previously paid add-on)Enter your text here...
Conclusions
I'm speechless. It will take not one month to go over everything and figure out how it can be applied to various business scenarios.
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